Natali Tsalikis entered the tradeshow industry in November 2024 when she joined the Center for Exhibition Industry Research (CEIR), now a division of IAEE. In her role, she supports market research initiatives that track and analyze industry trends. Natali holds a Bachelor’s degree in Marketing and Market Research and a Master’s degree in Marketing Analytics. She has led multiple academic market research projects focused on enhancing marketing strategies and identifying growth opportunities. A proud Miami native, Natali now resides in Gainesville, FL, where she enjoys exploring the area’s natural beauty.

Leveraging CEIR Research: Insights for Growth & Success

Wednesday, February 25, 11:15 AM – 11:35 AM
TRACK 1

Unlocking the power of data is essential to staying ahead in the exhibition industry. In this session, ESCA members will explore the wealth of insights available through CEIR’s research to better understand market trends and identify opportunities for growth. Natali, a fellow Rising Leader, will also dive into CEIR’s latest study on young professional attendees, uncovering what drives their preferences and behaviors as they navigate the show floor. Join this session to learn how data can be your secret weapon for personal and organizational success.