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Marc Ghafoori

SVP Client Experience

Heritage

Marc designs the end-to-end client journey so events feel like the most important part of a customer’s year. He works with organizers, exhibitors, and internal teams on event design, engagement, education, and partnerships. His systems align sales, operations, and marketing around measurable outcomes with clear priorities. Marc is a frequent speaker and podcast guest, and an active advocate for face-to-face commerce in Washington.

AI You Can Use Tomorrow: 10 Tasks That Save Hours From Estimate to Show Floor

Wednesday, February 25, 10:30 AM – 11:10 AM
TRACK 2

AI is useful when it saves time and improves quality. No hype. We will identify ten high‑value tasks across estimating, exhibitor communication, floor operations, and documentation that AI can assist today. You will map one safe workflow with clear handoffs, write prompts your team can trust, and set a quick review step so people stay in control. We also cover simple metrics that prove value. You will leave with a pilot plan you can run next month.