SUMMIT Schedule
Tuesday, February 4
Day 1
Sunrise Social
Breakfast, Registration, LinkedIn Café
7:30 AM - 9:00 AM
Welcome
9:00 AM - 9:15 AM
Opening Keynote: The Success-Energy Equation
This session will help you define personal success, optimize your energy investments, adopt innovative productivity strategies, and enhance your leadership by balancing physical, mental, and emotional well-being.
9:15 AM - 10:00 AM
Michelle Cederberg
Networking Break
10:00 AM - 10:30 AM
You Aren’t Hamlet: Deciding in an Age of Information Surplus
Learn practical strategies to overcome decision-making procrastination and boost confidence, efficiency, and accuracy.
10:30 AM - 11:15 AM
Sam Potolicchio
Building a Culture of Customer Success
Through interactive discussions, you’ll walk away with actionable tools to strengthen your leadership skills, drive positive change, and make a lasting impact in a customer-focused industry.
11:15 AM - 12:00 PM
Tom Himmer
Lunch
12:00 PM - 1:00 PM
From Washington, DC to the Show Floor: Advocacy Engagement and Your Leadership Journey
Join industry leaders from GES and Freeman to explore why advocacy matters, the policies shaping our industry, and how rising leaders like you can make a powerful impact on the future of business events.
1:00 PM - 1:45 PM
(Moderator) Tommy Goodwin
When the Signal is Lost to the Noise: The High Cost of a Failure of Imagination
1:45 PM - 2:30 PM
Mastering Smart Brevity: Clear, Concise, and Impactful Communication for Leaders
Master Smart Brevity techniques in this interactive session to craft clear, impactful messages that drive engagement, boost productivity, and make every word count.
2:30 PM - 3:15 PM
3:15 PM - 5:00 PM
6:30 PM - 8:00 PM
Wednesday, February 5
Day 2
Sunrise Social
Breakfast, Registration, LinkedIn Café
7:30 AM - 8:30 AM
TRACK 1
The Leadership X-Factor: Developing Skills for Extraordinary Leadership
Unlock your leadership potential in this dynamic session, where you’ll gain actionable strategies to navigate challenges, foster adaptability, and inspire your team with authenticity and empathy.
8:30 AM - 9:15 AM
Michelle Cederberg
TRACK 2
Why You Should Pay Attention to LinkedIn
Maximize your LinkedIn potential with expert insights, best practices for branding, marketing, and professional growth on the world’s largest professional network.
8:30 AM - 9:15 AM
Debbie Wemyss
TRACK 1
Persuading Skeptics: How to Influence in a Polarized and Fragmented World
Learn five actionable strategies to enhance your persuasion skills and put them to the test through interactive challenges in this dynamic session.
9:15 AM - 10:00 AM
Sam Potolicchio
TRACK 2
Mastering AI One Prompt at a Time
Master the art of crafting precise prompts to harness AI effectively in exhibitions and events, and learn strategies to ensure accurate, relevant, and impactful responses every time.
9:15 AM - 10:00 AM
Networking Break
10:00 AM - 10:30 AM
TRACK 1
Key Client Base for ESCA Member Businesses: The US B2B Exhibitions Industry State of the Industry and Outlook Moving Forward
Get the latest insights on the B2B exhibition industry’s recovery, explore growth trends, and discover strategies to boost attendee and exhibitor engagement in this must-attend session.
10:30 AM - 11:15 AM
Nancy Drapeau
TRACK 2
Event Safety, Security & YOU!
Learn essential safety tips and best practices for navigating travel, events, and everyday interactions with confidence, ensuring both personal security and peace of mind wherever you go.
10:30 AM - 11:15 AM
TRACK 1
Unlock the secrets to intuitive wayfinding and impactful tradeshow floor plans, ensuring attendee satisfaction and exhibitor success with the latest tools and technologies.
11:15 AM - 12:00 PM
TRACK 2
Hook, Line & Sinker
Master the art of compelling introductions and presentations with actionable strategies to craft impactful pitches, build relationships, and turn every conversation into an opportunity.
11:15 AM - 12:00 PM
* Please note that the Schedule is subject to change. Please visit the page again to see more content added as we get closer to the Summit.