Nancy Drapeau

Vice President of Research at CEIR

CEIR

A 31-year market research veteran with expertise in B2B exhibition industry research. At CEIR, she regularly conducts industry wide studies monitoring industry trends and is a speaker at industry events. She was named to the 2019 BizBash’s 1,000 Most Influential People in Events list. She holds a BA in Government from Georgetown University, a Master’s in Advanced European and International Studies from l’IEHEI and is an AC Nielsen Burke Institute trained focus group moderator. She is a member of the Industry Insights Association and has served on the Event Industry Council’s (EIC) Research & Advocacy Task Force. She lives in Maine, with her husband and border collie, Moxie.

Key Client Base for ESCA Member Businesses: The US B2B Exhibitions Industry

Tuesday, February 4th, 10:30 AM – 11:15 AM 

Track 1

State of the Industry and Outlook Moving Forward:
The B2B exhibition industry is vital to the health and vibrancy of ESCA member businesses. As the industry continues its rebound, there are both bright spots and ongoing challenges. Overall, progress is trending positively, with face-to-face engagement on exhibition floors driving recovery and bringing back exhibitors and attendees alike.
Join this session to gain insights into the current state of the industry, the overall outlook, and which sectors are rebounding most rapidly. Additionally, explore the dynamics of participant involvement on the exhibition floor and discover which digital and physical elements are most effective in maximizing attendee engagement.

 

KEY OUTCOMES

• Understand the latest economic and industry trends and their potential impact on event performance.
  Identify which sectors are poised for growth or decline.
• Explore short-term and long-term forecasts and factors that could impact performance.
• Learn what drives attendee and exhibitor engagement and which elements organizers aim to deliver to their participants.
• Discover what organizers expect from venues.
• Assess the extent of event sustainability initiatives.